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Workshops (2016)

APH Annual Conference 2016 · Kick It Up

The 2016 APH conference will feature twenty-five ninety-minute workshops presented in five sessions. Participants may choose to attend five workshops, one per session. The majority of the workshops are classified as general and are appropriate and valluable to participants at any level of experience. A few are noted as basic (for those new to the personal history business) or intermediate. Use your best judgement in determining your level of experience in order to get the most out of the conference. The workshop category designation (Marketing & PR, Business Practices/Skills, Video Production, etc.) is shown below the title. An asterisk (*) following the workshop title denotes that the workshop will not be recorded.

View your class list (for the primary presenter of a workshop or seminar only).


Session 1 (10:30 - noon)   Monday, October 24, 2016

1A:  Show & Tell: A Kick-it-up Tool  
Category: Marketing & PR   Level: General
Though far from a magic bullet, Show & Tell is a low-cost marketing tool that gets you in front of people with the goal of eventually being hired or referred for a personal history project. If you’ve thought about using this tool but aren’t sure how, or if you’ve tried it and not been satisfied, this workshop will help! After a brief explanation of the method, participants will form small groups for actual Show & Tell sessions, then return to the whole to discuss. Martie will share her experiences with Show & Tell and how she’s worked with strategic partners and sponsors to lead successful events that create real connections.
Presenter photo mcnabb-martie-c2016-wkshop.jpgMartie McNabb
Presenter Martie McNabb
Martie created the idea of Show & Tell for personal historians and has hosted more than eighty-five events in the past four years. With her business, Memories Out of the Box, Martie helps clients get their memories and photos out of boxes, drawers, and hard drives and into photo-safe storage boxes, binders, albums, scrapbooks, and frames so their stories can be enjoyed and shared.

» www.memoriesoutofthebox.com

1B:  Money Matters: Calculating a Profitable Hourly Rate *
Category: Business Practices/Skills   Level: General
Knowing what you must generate in revenue for each hour billed allows you to confidently provide accurate estimates. In this hands-on workshop, relevant to working in any medium, you will learn how to calculate the three parts of an hourly rate—labor, overhead, profit; adjust for “what if” scenarios; assess the profitability of subcontracting; and learn the key numbers to track to improve the accuracy of your pricing. cj admits that she avoided the entire “numbers thing” until she found herself working too hard for too little money. Once she learned to embrace her inner bean-counter, she was amazed at how useful spreadsheets, formulas, and tracking systems could be—and you will be too.
Presenter photo madigan-cj-c2016-wkshop.jpgcj Madigan
Presenter cj Madigan
cj began working in print production in the era of manual typewriters and mimeograph machines and quickly adapted to digital technology when it was still called “desktop publishing.” She has developed pricing and workflow models over hundreds of print production projects—from training manuals and procedures to memoirs and oral histories to poetry and art books. Since 2006, cj has combined her passion for books and photos with her gift for designing systems to help personal historians deliver their services efficiently and profitably.

» www.shoebox-stories.com

1C:  If Ken Burns Can Do It: Video Storytelling Techniques  
Category: Video Production   Level: Intermediate
Do you have questions about how to lend greater production value to your basic “talking head” video biographies? If so, you'll find answers in this fun, informative, and interactive workshop, last offered by Steve Pender in 2010. Steve will present some sample video biographies and documentaries and lead a discussion analyzing their use of visuals, music, sound effects, pacing, and other techniques. This workshop will include a lot of discussion and feedback from the participants who will leave with a better understanding of how they can use the same techniques to bring their clients’ stories to life on video.
Presenter photo pender-steve-c2016-wkshop.jpgSteve Pender
Presenter Steve Pender
Steve has been writing, editing, producing, and directing video and multimedia programs for business, corporate, and not-for-profit clients for nearly forty years. In 1998, he created a documentary featuring his grandmother and discovered his passion for video biographies. Since founding Family Legacy Video, Inc. in 2003, he has traveled across the U.S. helping clients preserve, celebrate, and share their life stories on video. He's presented to groups in and around Tucson as well as outside of Arizona.

» www.familylegacyvideo.com

1D:  Narrative as Catharsis: A History of Healing Through Story  
Category: Historical Research   Level: General
This workshop explores the centuries of history related to the healing and cathartic powers of storytelling. Drawing from psychology, spiritual practices, history, religion, folklore, and the arts, James Walsh will examine past attempts to understand the powerful drive that human beings have to tell their stories, to preserve their experiences, and to relate to each other through their narratives. Participants will first work in a small story circle, sharing stories and taking note of previously unnoticed cues and mechanisms that define the experience of telling and receiving a story and then return to the large group for a discussion to help process and make sense of our observations.
Presenter photo walsh-jim-c2016-wkshop.jpgJames Walsh
Presenter James Walsh, Ph.D.
James is an Assistant Professor in the Political Science department at the University of Colorado Denver. James specializes in using theater, storytelling, and other art forms to engage students in nontraditional ways. He is the founder of the nationally recognized Romero Theater Troupe that brings to life unknown stories of struggles for human rights and social justice. He has given this workshop at past APH conferences and has twenty years' experience teaching at the college level.

» romerotroupe.org

1E:  Print Production Decisions  
Category: Print Publishing/Binding   Level: General
The memoir book is a perfect union of the printed word and images. A thing of beauty in the end, but getting there involves making lots of decisions and keeping track of lots of production details. Doing it all in the right order will keep you from spending extra time and energy having to backtrack! In this workshop, Katie will deconstruct the book creation process: organizing the project from the start, choosing the right format and printer, getting photos and ephemera in order, working with a designer or going DIY, keeping your client updated and yourself from getting stressed.
Presenter photo murphy-katie-c2016-wkshop.jpgKatie Murphy
Presenter Katie Murphy
Katie's company, Univoice History, is located in Portland, Maine. She worked as a graphic designer until 2000, when an officemate introduced her to personal history and APH. She has worked as an offset printer, is a published author (International Adoption: Sensitive Advice for Perspective Parents), and a beekeeper. She gives thanks for the early influence of her mom, a professional editor and researcher, and her dad, a magazine publisher.

» www.univoicehistory.com


Session 2 (1:45 - 3:15 pm)   Monday, October 24, 2016

2A:  Writing a Narrative Family History: The Snares and Pitfalls *
Category: Historical Research   Level: General
To narrate the life experiences of our ancestors is to tell their true stories. The undertaking is rewarding, but fraught with snares and pitfalls. Portraying the physical and social world of a bygone time in a bygone place is no easy matter. In this workshop, Dr. John Philip Colletta, will discuss some of the most common errors made in the name of “historical context” and suggest ways to avoid them. Family historians who are not on guard may produce ancestral accounts that are imprecise, misleading, or downright untrue. This workshop will help personal historians to be vigilant and avoid these snares and pitfalls
Presenter photo colletta-john-c2016-wkshop.jpgJohn Philip Colletta
Presenter John Philip Colletta, Ph.D.
Dr. Colletta is one of America’s most popular genealogy lecturers and authors. Based in Washington, D.C., he addresses groups across the U.S. and Canada, teaches at local schools, and conducts programs for the Smithsonian Institution. He is on the faculty of the Institute of Genealogy and Historical Research at Stamford University, the Salt Lake Institute of Genealogy, and Boston University’s Certificate in Family History program, and he is the creator and presenter of “Discovering Your Roots,” a 15-lesson Great Courses lecture available on CD, DVD or streaming from The Teaching Company. Dr. Colletta also is a keynote speaker at this year's conference.

» www.genealogyjohn.com

2B:  Branding Your Personal History Company: Logos, Language and Brand Promise  
Category: Marketing & PR   Level: Basic
Crafted to the particulars of the personal history business, presenter Alli Joseph will outline the necessary building blocks of creating any business and go through a step-by-step exercise, engaging participants and encouraging them to share examples from their own businesses. Alli will provide participants with a worksheet on company branding to complete as a group project. From color psychology, logo design, and prospective client-thinking, to creating marketing collateral and doing brand outreach using social media, participants will come away from this session with a clear vision of how to envision and create the building blocks for their company’s brand.
Presenter photo joseph-alli-c2016-wkshop.jpgAlli Joseph
Presenter Alli Joseph
Alli is a personal historian and seasoned media professional with more than nineteen years of experience as a journalist, producer, and branding consultant. She created her production company, Seventh Generation Stories, eight years ago shortly after her first child was born and her mother passed away. Alli wanted to help others avoid making the mistake she made in not capturing her mother's stories in time. Since then, she has produced life story pieces in different media formats for clients around the U.S., from family story cookbooks to hour-long documentaries.

» www.seventhgenerationstories.com

2C:  Let’s Talk Business: Better Product, Better Income *
Category: Business Practices/Skills   Level: Intermediate
Ready to raise your existing personal history business to the next level? Want to increase your income while providing higher quality projects to your clients? Join Stacy Derby in a straight-talk conversation about ways to strengthen our professionalism. In this workshop, Stacy will explore the most effective way to invest capital into our businesses, how to apply and advance relevant skills, and when to specialize versus when to diversify. Each of us feels deeply connected to the value and importance of the work we do: This workshop temporarily sets aside that emotional sense of mission while we investigate the business aspects of a full-time, successful career in personal history.
Presenter photo derby-stacy-c2016-wkshop.jpgStacy Derby
Presenter Stacy Derby
Stacy Derby is the Founder and Principal of Bind These Words, LLC, a Chicago-based family biography firm. Stacy and her creative team work with exceptional families and family-held corporations to preserve their legacies for future generations. The firm’s custom, privately published biographies grace the libraries and coffee tables of prominent families around the world. She also collaborates with financial services firms to educate and train their wealth advisors to be effective stewards of generational communication. Stacy holds an M.Sc. from the London School of Economics and a B.A. from the University of Illinois.

» www.BindTheseWords.com

2D:  Labor History 101: History as Experienced by the Workers  
Category: Historical Research   Level: General
History isn’t only the decisive actions of rulers or kings—it's the many-layered stories of what happened in the lives of ordinary people through the generations as they faced each era’s challenges. This workshop will capture the essence of basic social movements, from the innovative excitement of the industrial revolution to workers’ response to horrible working conditions, and from the emergence of the real power of labor unions to disaffection in the face of tectonic shifts in politics and the economy. One way or another, personal history clients have all been touched by labor movements. Come learn some of the background so you’ll know how to dig deeper in your interviews.
Presenter photo walsh-jim-c2016-wkshop.jpgWalsh James
Presenter James Walsh, Ph.D.
James is an Assistant Professor in the Political Science department at the University of Colorado Denver. James specializes in using theater, storytelling, and other art forms to engage students in nontraditional ways. He is the founder of the nationally recognized Romero Theater Troupe that brings to life unknown stories of struggles for human rights and social justice. He has given this workshop at past APH conferences and has twenty years' experience teaching at the college level.

» romerotroupe.org

2E:  Copyrights, Rights, and Permissions: What Personal Historians Need to Know  
Category: Legal Knowledge   Level: Basic
In this workshop, Pat will provide a quiz-based overview of the basic principles of copyright, licensing, fair use, public domain, work for hire, and other terms personal historians should understand. Participants will learn the difference between “public domain,” “fair use,” and rights clearance, and what to do about copyright, ISBN numbers, and the like. Between the quiz and handouts, participants should come away savvier about protecting rights and clearing permissions.
Presenter photo mcnees-pat-c2016-wkshop.jpgPat McNees
Presenter Pat McNees
Pat spent years working as an editor in book publishing (at Harper & Row and Fawcett) and as a freelance journalist (chiefly for The Washington Post) before specializing in life stories and histories of organizations. She is editor of Dying: A Book of Comfort and co-editor of the APH anthology My Words Are Gonna Linger: The Art of Personal History. A personal historian since 1990 and a past president of APH (2010–2011), Pat teaches “My Life, One Story at a Time” at the Writer’s Center and in libraries in Bethesda, Maryland.

» www.patmcnees.com. www.writersandeditors.com


Session 3 (10:30 - noon)   Tuesday, October 25, 2016

3A:  Crafting a Commercial Personal History: I Never Promised You a Best-Seller  
Category: Project Mgmt/Consulting   Level: Intermediate
Occasionally a personal history client wants to get his/her story out to a wide audience, believing that people will pay money to buy and read it. Such a project warrants special considerations including writing a story with strong story structure, title and cover choices, getting the book into stores and listing it on Amazon, whether to engage an agent, and what to do about marketing. In this workshop, Mary Beth will examine four sample projects for the commercial market and the challenges each presented, including project management and the need for clearly defined roles, expectations, and boundaries in the client agreement.
Presenter photo lagerborg-marybeth-c2016-wkshop.jpgMary Beth Lagerborg
Presenter Mary Beth Lagerborg
Mary Beth is the author of nine published non-fiction books and a novel in addition to her personal history projects. Before she started her personal history business, she worked for a large non-profit, managing a brand of seventy published books, taking projects from topic development and author selection through editing, titling, cover design, publicity, and marketing, working closely with agents, publishers, marketing directors, and publicists. Currently about half of her personal history projects are intended for the commercial market.

» www.retelling.net

3B:  Make MS Word Work for You  
Category: Editing/Writing   Level: General
More than one billion people worldwide use Microsoft Word for word processing. If you’re one, are you using the system as fully as possible? Do you know all the ways Word can simply your process and make you a better writer? Attend this workshop and learn to make Word work for you. Discover how to configure Word for editing, adjust settings to improve proofreading results, use the text-to-speech feature, make simple changes to avoid costly and embarrassing mistakes. Experienced Word users say this workshop highlighted useful features they never knew existed. Even if you’re not an MS Word user, this workshop may help you identify similar features in your system.
Presenter photo charpentier-patricia-c2016-wkshop.jpgPatricia Charpentier
Presenter Patricia Charpentier
Patricia teaches, writes, edits, ghostwrites, and publishes personal and family history. The author of the multi-award winning book, Eating an Elephant: Write Your Life One Bite at a Time, she is a popular speaker and workshop presenter. Patricia offers live workshops and ongoing courses, including programs that utilize videos, one-on-one coaching, group Q&A calls, and more to help people succeed in writing the story of a lifetime. She has also coauthored, edited, and published more than forty personal and family histories.

» www.writingyourlife.org

3D:  Print Production Workflow: Key to a Smooth, Profitable Book Project *
Category: Project Mgmt/Consulting   Level: General
There’s more to moving from a completed manuscript to a printed and bound book than just “giving your Word file to the printer.” If you want to offer privately published books as a service—whether you do the work yourself or subcontract some or all of it—this workshop will help you articulate the distinct phases involved in transforming a manuscript into a physical book; outline an efficient workflow model to reduce stress and increase profitability; highlight variables and stumbling blocks in each phase; and discuss how to engage more effectively with others, such as designers and printers. Participant will receive the workflow model as both a spreadsheet and a quick-reference graphic.
Presenter photo madigan-cj-c2016-wkshop.jpgcj Madigan
Presenter cj Madigan
cj began working in print production in the era of manual typewriters and mimeograph machines and quickly adapted to digital technology when it was still called “desktop publishing.” She has developed pricing and workflow models over hundreds of print production projects—from training manuals and procedures to memoirs and oral histories to poetry and art books. Since 2006, cj has combined her passion for books and photos with her gift for designing systems to help personal historians deliver their services efficiently and profitably.

» www.shoebox-stories.com

3E:  Today’s Speaker Is...: Public Speaking for Video Biographers  
Category: Public Speaking   Level: Basic
Groups of all kinds need speakers for meetings and events. Presenting to these groups can be an effective way to create and raise awareness about your video biography business and position you as the personal history expert in your area. In this workshop, veteran video biographer and public speaker Steve Pender will review what to do and not do, introduce you to the gear you need for a presentation, and provide tips on arranging bookings and structuring your programs. Participants will observe a sample presentation and then brainstorm to generate ideas for their own programs.
Presenter photo pender-steve-c2016-wkshop.jpgSteve Pender
Presenter Steve Pender
Steve has been writing, editing, producing, and directing video and multimedia programs for business, corporate, and not-for-profit clients for nearly forty years. In 1998, he created a documentary featuring his grandmother and discovered his passion for video biographies. Since founding Family Legacy Video, Inc. in 2003, he has traveled across the U.S. helping clients preserve, celebrate, and share their life stories on video. He's presented to groups in and around Tucson as well as outside of Arizona.

» www.familylegacyvideo.com


Session 4 (8:30 - 10:00 am)   Wednesday, October 26, 2016

4A:  Pricing for Profit: A Framework Based on Costs and Markets  
Category: Business Practices/Skills   Level: General
Pricing your personal history service for profit is one of the most important business decisions you'll ever make. To stay in business, you must offer your service at a price your target market will pay—and one that produces a profit for your company. In this workshop, Sarah will provide a framework for making pricing decisions that takes into account your costs, your customers’ perception of value, and your goals for profitability. Workshop participants will leave better prepared to price their services, and with new skills, including how to track time and costs, discuss money with clients, when to use subcontractors, and more.
Presenter photo white-sarah-c2016-wkshop.jpgSarah White
Presenter Sarah White
Sarah is an instructor with University of Wisconsin-Superior Life Story Work certificate program, and she served as APH President from 2012 to 2015 and in various board roles since 2004. With her business First Person Productions, Sarah prefers to serve as a memoir-writing coach, bringing out her clients’ own ability to write and draw lessons from their lives. Prior to starting her personal history practice, Sarah owned White Space Design and Advertising, providing strategic marketing services to clients in manufacturing, distribution, retail, education, government, professional services, and nonprofit organizations.

» www.firstpersonprod.com

4B:  Video Production from Soup to Nuts 1: Part 1—Elements of Production  
Category: Video Production   Level: Basic
If you’ve thought about adding video histories to your offerings, but aren’t sure what it entails or you have questions that need answers, this two-part workshop is for you. In part one, Dan Darling will explore why you might want to use video, then look at the basics of recording: cameras, lighting, sound, and story considerations. Dan will bring equipment to demonstrate, but participants are encouraged to bring their own cameras (and owner's manuals) for hands-on experimentation. In the second part of this workshop you’ll learn about the post-production process: editing, scanning, graphics, and distribution options.
Presenter photo darling-dan-c2016-wkshop.jpgDan Darling
Presenter Dan Darling
Dan has years of experience telling stories professionally in theater and video production. He holds a B.A. in Theater Arts and an M.F.A. in Radio/TV/Film. He is also a Certified Legacy Advisor and has been APH’s Education Services Administrator since 2014. Dan is available for production, post-production, and pre-production services.

» www.heartstringvideo.com

4C:  How To Stay Alive in Business: Lessons from 30 Years of Self-Employment  
Category: Business Practices/Skills   Level: General
Being self-employed is a skill. The U.S. Small Business Administration says that two thirds of small business startups survive the first two years. Others usually fail because they lack experience. In this workshop, Linda will share what she has learned since she struck out as an independent in 1985. Hear Linda’s personal history as an entrepreneur, starting with watching her father grow a very successful business in the basement, then learning her own lessons about pricing, scheduling, planning, organizing, marketing, record keeping—and, of course, actual client work! Prepare to be entertained while learning useful tips and tricks for success in self-employment.
Presenter photo coffin-linda-c2016-wkshop.jpgLinda Coffin
Presenter Linda Coffin
Linda has been a graphic designer for more than thirty years, working for the most part with small businesses and nonprofit organizations. In 2004, she founded HistoryCrafters, a business that combines her graphic design background with her love of genealogy, storytelling, and history. Linda served in various roles on the APH Board for five years, and in January 2012, she was hired as APH’s first Executive Director.

» www.historycrafters.com

4D:  Don’t Be Afraid of the Dark: Working with Traumatic Memories  
Category: Interview Skills   Level: General
Often many of the most influential moments in our lives, and in history, involve distressing or even traumatic experiences. However, we are taught little about how to talk about these events and even less about how to listen to these stories. If you dread asking about traumatic experiences, or feel at a loss when someone begins expressing strong emotions when sharing their memories, this workshop is for you. You will learn what to do and not do when addressing traumatic material, how to manage reactions, and when to seek professional assistance. You’ll also learn about how to care for yourself and cope with your reactions to traumatic material.
Presenter photo eckler-jo-c2016-wkshop.jpgJo Eckler
Presenter Jo Eckler
Dr. Eckler is a licensed clinical psychologist who has spent over a decade sitting across from survivors of a wide range of traumas and has seen and experienced first hand the challenges that can arise for the teller and the listener in these conversations. She earned her doctorate in clinical psychology from Wright State University after graduating with honors from the University of Texas at Austin and has worked in rural community mental health, university counseling centers, Veterans Affairs hospitals and clinics, and nursing homes. She has had extensive training and experience in treating PTSD and trauma.

4E:  Teaching Life Writing: Crafting Workshops and Seminars  
Category: Class/Teach Life Story Writing   Level: Basic
Some people feel more comfortable writing their own story instead of telling it to a stranger, but they don’t know where to start. A personal historian can help by teaching workshops to guide those individuals. This presentation will discuss everything from where to book workshops, how to attract interest, and the pros and cons of doing one all-day seminar, ongoing weekly classes, or other options. You’ll also learn about suggested outlines, topics to cover, how to charge, and the types of follow-up services you can offer: Your help doesn’t need to end when the workshop does! In this interactive workshop, participants will learn from each other about what works and what doesn’t.
Presenter photo dees-dee-c2016-wkshop.jpgDee Dees
Presenter Dee Dees
Dee is the author of two books on life writing, LifeNotes and Write Your Life Story in 28 Days. She is passionate about helping others leave a legacy for future generations and has taught life-writing workshops since 1999. Since 2008, she has worked with individual clients interviewing, transcribing and writing the story, editing what clients have written, ghostwriting, and helping design and prepare the book for publication. She frequently speaks to groups about the importance of life writing.

» www.lifestorylady.com


Session 5 (10:30 - noon)   Wednesday, October 26, 2016

5A:  Video Production from Soup to Nuts 2: Part 2—Post Production  
Category: Video Production   Level: Basic
In part two of this workshop, Dan Darling will continue his exploration of video production for personal historians. In part one, he discussed the elements of production. In part two, participants will explore editing, scanning photos and documents, use of graphics, and distribution options. Material in both workshops will be conveyed through presentation and demonstration. Participants are encouraged to bring their camera (and owner's manual), questions, and insights.
Presenter photo darling-dan-c2016-wkshop.jpgDan Darling
Presenter Dan Darling
Dan has years of experience telling stories professionally in theater and video production. He holds a B.A. in Theater Arts and an M.F.A. in Radio/TV/Film. He is also a Certified Legacy Advisor and has been APH’s Education Services Administrator since 2014. Dan is available for production, post-production, and pre-production services.

» www.heartstringvideo.com

5B:  Marketing Lightning Rounds: Answers to Pressing Marketing Issues  
Category: Marketing & PR   Level: General
Marketing is a big subject and in this workshop, participants will choose from a list of ten marketing-related topics for a “lightning round” discussion. Each chosen topic will get twenty minutes of discussion, starting with a brief presentation and ending with a robust Q&A, with answers from Lauren Midgley as well as other participants in the workshop who will be encouraged to share from their own experiences. Possible discussions include social media, marketing strategies and which are best for you, target markets and how to reach them once you’ve identified them, and other topics of interest.
Presenter photo midgley-lauren-c2016-wkshop.jpgLauren Midgley
Presenter Lauren Midgley
Lauren is an author of three books, a professional speaker, and president of Lauren Midgley Consulting, which she began in 2010. Prior to starting her own business, Lauren worked for two Fortune 500 companies in sales and marketing roles for over 25 years. With her company, she focuses on how best to market clients' businesses and help them attract and retain their clients, given the variety of choices available. Lauren's clients have included realtors, accountants, therapists, event organizers, authors, franchisees, lawyers, and nonprofit organizations. She holds a B.S. degree from Arizona State in marketing and a MBA from Golden Gate University.

» LaurenMidgley.com

5D:  Spiritual Memoir  
Category: Editing/Writing   Level: General
Spirituality comes in all shapes, sizes, textures, and hues. It is certainly not one-size-fits-all. Our definitions of spirituality may vary, but we usually agree that these spiritual beliefs add meaning and purpose to our lives. In this workshop, Patricia will review samples of published spiritual memoirs and use in-class exercises to help you learn how to write about your and your clients’ spiritual experiences using concrete, specific language. You will discover the power of writing the daily moments of wonder, the dramatic occurrences that forever change lives, and the deep, gradual beliefs formed over time.
Presenter photo charpentier-patricia-c2016-wkshop.jpgPatricia Charpentier
Presenter Patricia Charpentier
Patricia teaches, writes, edits, ghostwrites, and publishes personal and family history. The author of the multi-award winning book, Eating an Elephant: Write Your Life One Bite at a Time, she is a popular speaker and workshop presenter. Patricia offers live workshops and ongoing courses, including programs that utilize videos, one-on-one coaching, group Q&A calls, and more to help people succeed in writing the story of a lifetime. She has also coauthored, edited, and published more than forty personal and family histories.

» www.writingyourlife.org