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Workshops (2015)

APH 20th Anniversary Conference · Cultivate & Thrive

The 2015 APH conference will feature twenty-three ninety-minute workshops presented in five sessions plus a half-day veterans gathering. Participants may choose to attend one workshop during each session. Though a few workshops are noted as basic (for those new to the personal history business) or intermediate or advanced (for more advanced personal historians), the majority of these presentations will be appropriate for and valuable to participants at any level of experience. The workshop category designation (Business Practices, Video Production, Marketing & Public Relations, etc.) is also listed. An asterisk (*) following the workshop title denotes that the workshop will not be recorded.

View your class list (for the primary presenter of a workshop or seminar only).


Session 1 (10:30 - noon)   Thursday, October 22, 2015

1A:  Video Production Workflow  
Category: Video Production   Level: Basic
It seems like everyone and her uncle is making video these days and putting it on the web for all the world to see. If you’ve considered adding video to your offerings but are unsure about what’s involved, this highly interactive workshop will give you a clear understanding of the steps, equipment, and considerations necessary to assemble a quality product. Whether you do the work on your own or contract it, this workshop will serve as a “reality check” to assess all the possibilities, as well as potential pitfalls in the video production process. Samples of various types of video production will be shown and questions will be encouraged.
Presenter photo darling-dan-2015-conf-workshop.jpgDan Darling
Presenter Dan Darling
Dan has worked in video production for three decades and has seen a lot of change in that time. He helps businesses, organizations, families, and individuals tell the stories they want to share with their communities or with the world, and enjoys harnessing the unique properties of video to do that. Through his company, Heartstring Video, Dan provides services in production, editing, transfer, and duplication. He is Education Services Administrator for APH.

» www.heartstringvideo.com

1B:  Audio Recording Basics: Oral History Production and Presentation  
Category: Audio Production   Level: Basic
If you enjoy the art of conducting interviews, but need a how-to (or refresher) in microphone placement, professional audio recording techniques, file uploading, and basic audio editing, this is your workshop. You will get your hands on a variety of recorders and microphones, learn the ins and outs of audio production, and come away with the confidence to purchase the right equipment, place that equipment correctly, and produce professional oral histories. Jamie will demonstrate the equipment and then, working in pairs, participants will set up and record. She will share tips for improving mic placement, uploading media, importing it into an editing program, and more. 
Presenter photo yuenger-jamie-2015-workshop.jpgJamie Yuenger
Presenter Jamie Yuenger
Jamie earned her B.A. at UW-Madison in Scandinavian Studies and Folklore. For three years, she was an assistant folklorist at the Wisconsin Arts Board, conducting fieldwork with esteemed artists. In 2006, she moved to New York City and edited documentaries for www.CityofMemory.org. In 2008, she studied radio at the Salt Institute for Documentary Studies, after which she was hired as a producer at WNYC, an NPR affiliate. In 2011, she founded StoryKeep, a production company for families. She hosts Brooklyn’s daily TV show, BK Live.

» www.storykeep.org

1C:  Electronic Editing  
Category: Computer Technology   Level: General
Building on a session at last year’s conference, this workshop will delve deeper into how you can use free or inexpensive software to make your stories the best they can possibly be by rooting out typos, overused words and phrases, redundant sentence structures, and a variety of other oversights that dull the shine of your stories. Participants who would like to have their writing reviewed in the workshop (up to 500 words) should email Patricia in advance and bring stories as a Word document on a thumb drive. We’ll use the software on the submitted stories, discuss the findings, and come up with ways to resolve issues. A question-and-answer session will close out the workshop.
Presenter photo charpentier-patricia-2015-conf-workshop.jpgPatricia Charpentier
Presenter Patricia Charpentier
Patricia, author of the multi-award winning book, Eating an Elephant: Write Your Life One Bite at a Time, teaches, writes, edits, ghostwrites, and publishes personal and family history. A popular speaker, Patricia has helped hundreds of people write the most important stories of their lives. She offers courses that utilize audio/video modules, one-on-one coaching, group Q&A calls, and more. She has coauthored, edited, and published more than thirty family histories.

» www.writingyourlife.org

1D:  Marketing: What You Must Know & Do: The Engine Needed to Thrive - I  
Category: Marketing & PR   Level: General
Marketing is all about story telling. In this two-part workshop, you will learn how to use your life story skills to enhance your marketing effectiveness. Ann will help you understand the value and importance of knowing your clearly defined target market and will discuss the pros and cons of a wide variety of marketing strategies to help you develop a high-level marketing plan that best meets your needs, skills, and budget. With detailed handouts and targeted group discussions and exercises, you will develop new marketing confidence and will leave with a list of the exact steps needed to create a marketing action plan plus two or three strategies you can implement as soon as you return home.
Presenter photo ranson-ann-2015-conf-workshop.jpgAnn Ranson
Presenter Ann Ranson
Ann combines thirty-plus years in the media world working with Fortune 500 companies with a passion for helping others share their stories. She has helped organizations with strategy, sales, and marketing planning for almost ten years, and now also uses that knowledge to help individuals needing similar results using her three-part legacy coaching process. As a professional member of the National Speakers Association, she has spoken to national, state, and local association and nonprofit audiences, in general sessions, break-outs, and through teleclasses.

» www.annranson.com

1E:  Strategies for Pricing *
Category: Business Practices/Skills   Level: Basic
At what point with a prospective client do you mention your fee for a personal history project? How do you calculate that fee? Do you charge by the hour, day, interview hour, project type, project length, or something else? Do you separate the costs of the process from the cost of production? In this workshop on pricing, Pat will discuss one small and one large project and ask you to estimate how much to charge and how long you think various aspects of a book or video project will take. She will discuss how to work with clients on a tight budget and why some budgeting approaches work better than others.
Presenter photo mcnees-pat-2015-conf-workshop.jpgPat McNees
Presenter Pat McNees
Pat was an editor in book publishing (at Harper & Row and Fawcett) and a freelance journalist (for the Washington Post and elsewhere) before she began writing life stories for individuals and histories of organizations, including a lift truck firm in Ohio, the Young Presidents’ Organization, the NIH Clinical Center (the nation's main clinical research hospital), and the department of psychiatry at the University of Maryland School of Medicine. Pat is a past president of APH and co-editor of My Words Are Gonna Linger: The Art of Personal History.

» www.patmcnees.com


Session 2 (1:45 - 3:15 pm)   Thursday, October 22, 2015

2A:  Video Production & Online Sharing  
Category: Video Production   Level: Intermediate
About 80% of video work is easy; the other 20% is what the pros know from years of experience. In this workshop, Joe will briefly cover the "easy" part and then introduce you to some of that 20% knowledge. He will touch on a few pre-production tips, emphasize some production dos and don'ts, and discuss post-production—covering basic editing, transitions, titles, music, sound effects, and narration. Finally, he’ll demonstrate a live editing session (using Apple products) with a focus on cloud-based distribution and show how Apple’s foray into the television business can be a boon for your business. The demo video will then be uploaded and embedded in a live website.
Presenter photo kirsch-joe-2015-conf-workshop.jpgJoe Kirsch
Presenter Joe Kirsch
Joe's video career began in the advertising department at Comcast Cable TV in 1988. He left to start his own company, Orange County Television, which included the popular Real Estate Channel's New Home Show and Designers Showcase. His iPodDad video led to his working for Apple. Kirsch remembers well being in the room when Steve Jobs introduced the first iPhone. Kirsch also founded and owns Industrial Editing. He donates one month each summer to teaching film camp for kids. He lives with his wife and two children in northern California.

» industrialediting.com

2B:  Craft Page-turning Personal Histories  
Category: Editing/Writing   Level: Intermediate
In this interactive workshop, participants will learn how to create and heighten suspense so that readers of their personal histories will want to keep turning the pages. These methods include paying minute attention to detail, creating believable dialogue, foreshadowing (both positive and negative), announcing a coming event but speaking about it in a later chapter, and hinting at further revelations. The workshop will conclude with participants sharing brief examples of their work and a group discussion about how the methods introduced could make those stories more compelling to readers. 
Presenter photo luccini-susan-2015-conf-workshop.jpgSusan Luccini
Presenter Susan Luccini
Susan has been a member of APH since 2006, the year after she began SML Publishing, her personal history business. She has served in several volunteer positions in APH, including NorCal regional coordinator and on the APH Board as membership coordinator, vice-president, and documents director. Susan has worked with words all of her professional life as a high school and university English teacher and a writing coach and, in the field of educational publishing, as a writer, editor, and proofreader. She has taught numerous workshops to aspiring memoir writers.

» www.smlpublishing.com

2C:  Be a Speaking Sensation  
Category: Public Speaking   Level: General
Our success at sharing with others the importance of capturing personal and family histories rests on our ability to speak and effectively communicate our message. Public speaking is also a way in which many of us find new clients, so what we say and how we say it is a skill all personal historians need to master. In this interactive workshop, you will learn the characteristics of a successful talk, including the number one secret all successful presentations have—and how you can achieve it. Patricia also will explore the business of speaking and how to use talks to touch your audience and improve your bottom line. A question and answer session will conclude the workshop.
Presenter photo charpentier-patricia-2015-conf-workshop.jpgPatricia Charpentier
Presenter Patricia Charpentier
Patricia, author of the multi-award winning book, Eating an Elephant: Write Your Life One Bite at a Time, teaches, writes, edits, ghostwrites, and publishes personal and family history. A popular speaker, Patricia has helped hundreds of people write the most important stories of their lives. She offers ongoing courses that utilize audio/video modules,one-on-one coaching, group Q&A calls, and more. Patricia has coauthored, edited, and published more than thirty family histories.

» www.writingyourlife.org

2D:  Marketing: What You Must Know & Do: The Engine Needed to Thrive - II  
Category: Marketing & PR   Level: General
Marketing is all about story telling. In this two-part workshop, you will learn how to use your life story skills to enhance your marketing effectiveness. Ann will help you understand the value and importance of knowing your clearly defined target market and will discuss the pros and cons of a wide variety of marketing strategies to help you develop a high-level marketing plan that best meets your needs, skills, and budget. With detailed handouts and targeted group discussions and exercises, you will develop new marketing confidence and will leave with a list of the exact steps needed to create a marketing action plan plus two or three strategies you can implement as soon as you return home.
Presenter photo ranson-ann-2015-conf-workshop.jpgAnn Ranson
Presenter Ann Ranson
Ann combines thirty-plus years in the media world working with Fortune 500 companies with a passion for helping others share their stories. She has helped organizations with strategy, sales, and marketing planning for almost ten years, and now also uses that knowledge to help individuals needing similar results using her three-part legacy coaching process. As a professional member of the National Speakers Association, she has spoken to national, state, and local association and nonprofit audiences, in general sessions, break-outs, and through teleclasses.

2E:  Writing Organizational Histories: Managing Complex Projects  
Category: Community/Corp History    Level: Advanced
Writing corporate and organizational histories can be a natural extension of your personal history business—if you have the chops to do them. In this workshop, Pat will share her experiences in this niche market, talking about how to find corporate and organizational clients, how to research background material, who to interview and what to focus on in interviews. She will discuss how to organize what can be a vast amount of material, how to limit (or expand) the scope of the project, when to start looking for illustrations, how to work with subcontractors, and how to deliver more than one product from research and interviews.
Presenter photo mcnees-pat-2015-conf-workshop.jpgPat McNees
Presenter Pat McNees
Pat was an editor in book publishing (at Harper & Row and Fawcett) and a freelance journalist (for the Washington Post and elsewhere) before she began writing life stories for individuals and histories of organizations, including a lift truck firm in Ohio, the Young Presidents’ Organization, the NIH Clinical Center (the nation's main clinical research hospital), and the department of psychiatry at the University of Maryland School of Medicine. Pat is a past president of APH and co-editor of My Words Are Gonna Linger: The Art of Personal History.

» www.patmcnees.com


Session 3 (10:30 - noon)   Friday, October 23, 2015

3A:  Better Audio for Better Videos: Sound Editing to Bring Videos to Life  
Category: Audio Technology/Editing   Level: General
The right audio is key to making video productions come alive. If you edit video or work with a video editor, you will benefit from an understanding of techniques for acquiring quality audio on location (including Natural Sound) and enhancing your soundtracks in post-production. Rob will cover editing together sound bites for a seamless narrative flow, selecting and placing music, using Natural Sound transitions, and when to use (or not use) sound effects. Techniques will be demonstrated by short samples illustrating the difference creative use of audio can make in each area. You will leave with new techniques to practice and an understanding of the possibilities for creatively using audio.
Presenter photo cooper-rob-2015-conf-workshop.jpgRob Cooper
Presenter Rob Cooper
Rob has more than thirty years experience in major market TV, corporate video, and documentary film production as a writer, producer, director, shooter, and editor. He was the producer and audio editor for Good Mornin’ Blues (narrated by B.B. King), has won two local (Boston) Emmys, and is a former instructor at U. Mass-Boston. For the past fifteen years he and his wife, Pam Pacelli Cooper, have produced customized, broadcast-quality videos for individuals, families, family businesses, and non-profits through their company, Verissima Productions.

» www.verissima.com

3B:  Listen Up!: Interviewing for Print *
Category: Interview Skills   Level: General
No matter what your media, story is the foundation of every personal history. No matter your technology skills, without a great interview, the outcome won’t thrill you or your client. In this workshop, Paula covers a host of interview techniques and tips, including advance preparation, understanding pertinent cultural and historical background, reading body language, and how to improve your listening skills so you know when to press on, when to back off, when to follow a surprising thread, and how to “hear” between the lines. Whatever your level of experience, the techniques presented in this workshop will dramatically improve your interviewing skills and the quality of your results.
Presenter photo stahel-paula-2015-conf-workshop.jpgPaula Stahel
Presenter Paula Stahel
Paula has specialized as a personal historian since 1998. She served eight years on the APH Board of Directors and is a past president. She has a strong background in narrative writing and editing, is skilled in both audio recording and graphic design, and has extensive experience in marketing. Paula is the author of Listen Up!—The Art of Interviewing for Personal History.

» www.breathandshadows.com

3C:  Meet Your Friends-Scrivener & Evernote  
Category: Computer Technology   Level: General
Personal historians need to manage myriad notes, records, images, outlines, etc. It can be aggravating and time-consuming to keep track of all the clutter, and the stress can interfere with your concentration, creativity, and efficiency. That’s why you need to make Scrivener and Evernote your new best friends. These programs are tailor-made for big writing projects: They keep everything at your fingertips and free your mind to craft your next bestseller. In this workshop, Dawn will provide an overview of both programs, demonstrate how to use them, and show how they can be used effectively by personal historians. 
Presenter photo thurston-dawn-2015-workshop.jpgDawn Thurston
Presenter Dawn Thurston
Dawn has taught life story writing at universities in California and Utah for the last eighteen years and has helped hundreds of students write and publish their stories. Her book Breathe Life into Your Life Story (Signature Books, 2007), now in its third printing, has been adopted for inmate writing classes at the Utah State Prison. In 2014, she published a five-generation family history of her family, The Parrett Migration: Their Story is America's Story. She credits Scrivener and Evernote for getting her through it with sanity intact. Dawn has a B.A. in English and an M.A. in communications.

» www.MemoirMentor.com

3D:  Mastering Your Community: Become the Recognized "Go-To" Expert  
Category: Marketing & PR   Level: Intermediate
An essential element of any personal history business is becoming known and acknowledged as an “expert in your field” within your own local community. Raising your local profile is the way to do this, but this is easier said than done. In this hands-on workshop, Annie will show “seasoned” personal historians the skills needed to become the “go to” expert within your own community. Workshop participants should each bring fifty business cards to this workshop to hand out as they interact with each other and the entire group for role play scenarios required to master these new techniques.
Presenter photo payne-annie-2015-conf-workshop.jpgAnnie Payne
Presenter Annie Payne
Annie founded her personal/family history business, History from the Heart, in 2006. Her passion in this field was ignited in 1988 with an Australian Bicentennial Year project of interviewing one hundred aged-care residents about their lives. Through individual projects, workshops, and the development of some innovative products, she helps people gather, organize, and preserve their family stories for the future. She has created affordable products and services to enable people to reveal, record, and preserve their memories as a living legacy to leave their family.

» www.historyfromtheheart.com.au

3E:  What You Don't Know: Techniques for Video Interviewing  
Category: Interview Skills   Level: Intermediate
Interviewing someone is one thing. Interviewing someone for a video production is quite another. This class will cover some basic interviewing skills and techniques, but it will be primarily focused on how to guide an interviewee while they open up on camera. It's easy (and common) to interrupt someone when you're interviewing for a written or audio project, but video requires an entirely different skill set. How do you avoid ruining the ‘take’ when you need to draw someone out without interrupting them? How do you get someone back on track in such a way that you can edit two takes together? Jamie will demonstrate techniques and guide the class in trying out the lessons learned.
Presenter photo yuenger-jamie-2015-workshop.jpgJamie Yuenger
Presenter Jamie Yuenger
Jamie earned her B.A. at UW-Madison in Scandinavian Studies and Folklore. For three years, she was an assistant folklorist at the Wisconsin Arts Board, conducting fieldwork with esteemed artists. In 2006, she moved to New York City and edited documentaries for www.CityofMemory.org. In 2008, she studied radio at the Salt Institute for Documentary Studies, after which she was hired as a producer at WNYC, an NPR affiliate. In 2011, she founded StoryKeep, a production company for families. She hosts Brooklyn’s daily TV show, BK Live.

» www.storykeep.org


Session 4 (8:30 - 10:00 am)   Saturday, October 24, 2015

4A:  How to Print Books Online: Using CreateSpace and Amazon  
Category: Print Publishing/Binding   Level: General
Learn how to set up and create books online using CreateSpace, the print-on-demand publishing arm of Amazon. Patricia will provide instructions on how to set up an account, demonstrate the site’s tools, and show you how you can use CreateSpace to print and sell perfect-bound books. In this workshop, you’ll become familiar with the site’s wealth of how-to information for book design, formatting, marketing, and more and discover an easy, new way to create one book or many books for yourself or your clients.
Presenter photo hamilton-patricia-2015-conf-workshop.jpgPatricia Hamilton
Presenter Patricia Hamilton
Patricia is a fifth generation Californian with a lifelong interest in writing. She began writing and publishing books in 1982 when she opened her business, Park Place Publications. In 1994 she researched, wrote, and published Savvy The Burro, a family history, and she is currently working on her memoir. She has received numerous awards for writing, book publishing, and marketing. She is a certified facilitator for Guided Autobiography, and currently is working with individuals and organizations in the Monterey, California, area to preserve their personal and community histories.

» parkplacepublications.com

4B:  The Writing Partner Business Model  
Category: Business Practices/Skills   Level: General
The concept is simple: Clients write their own material, with your help. As a coach you visit with your clients to stimulate memory recall and discuss writing techniques. You help your clients get started and stay motivated, from first ideas through a finished manuscript. Then, you arrange for everything it takes to turn a manuscript into a book. A book launch party is the perfect way for clients to honor their book’s completion—and a perfect opportunity for you to gain business referrals. Sarah and Mike will discuss how they have shaped their personal history practices around the Writing Partner Business Model, sharing tips for publicity, pricing, and putting the model into practice.
Presenter photo white-sarah-2015-conf-workshop.jpgSarah White
Presenter Sarah White
Sarah launched First Person Productions in 2006 to help individuals, families, and communities preserve and share their stories. She works as either a memoir-writing coach or an oral history interviewer. Prior to starting her personal history practice, she consulted and wrote on advertising and marketing and owned White Space Design and Advertising (1984–1996), providing strategic marketing services to clients in manufacturing, distribution, retail, education, government, and nonprofits. She is APH President (2012-2015) and previously served on the board as Nominations Chair, Regions Chair, and Marketing Chair.

» www.firstpersonprod.com
Presenter photo oke-mike-2015-conf-workshop.jpgMike Oke
Presenter Mike Oke
Mike founded Bound Biographies, a British firm, in 1991. Since then, he has personally assisted in producing more than 200 biographies while his firm has assisted in the production of more than 300 biographies. He is the author of Times of Our Lives and Write Your Life Story, a bestselling book sponsored by The Daily Telegraph, a national newspaper. Mike is a popular speaker and seminar leader in the UK.

» www.boundbiographies.com

4C:  The Missing Piece: Compelling Stories to Reach Clients  
Category: Marketing & PR   Level: Basic
One of the most difficult pieces of being an entrepreneur is understanding who your target clients are. And once you’ve identified them, you must learn the best way to reach them. Having a compelling story that addresses your customer’s needs and elicits a response is critical. In this workshop, you will learn how to identify your ideal customer and their key traits. You will learn the process for creating a compelling marketing story and where to reach your customers. As a bonus, attendees of this workshop will receive a complimentary half-hour follow up coaching call after the conference.
Presenter photo scarpulla-karen-2015-conf-workshop.jpgKaren Scarpulla
Presenter Karen Scarpulla
Karen created the Walking Beyond Series to share her experiences in hopes that people will find inspiration to change their lives. An author, speaker, and publisher, she launched her own publishing company, Little White Dog Press, in 2013 to help authors navigate the self-publishing maze. Her twenty-plus years of marketing experience have helped her create a brand that encompasses books, apps, CDs, webinars, and workshops.

» www.walkingbeyond.com

4D:  Historical Research 101  
Category: Historical Research   Level: Intermediate
No matter how wonderful a person’s stories are, they can be enhanced by adding background and context. In this workshop, Linda will discuss ways to add this context by doing simple historical research. You will learn how to find newspapers, city directories, maps, land and military records, and other resources to put personal stories into a wider setting and add new perspective. After presenting many samples of different types of resources, and showing how to find them, she will lead a group discussion in which participants will pose research problems from their own experience and then brainstorm with the group about how to solve them.
Presenter photo coffin-linda-2015-conf-workshop.jpgLinda Coffin
Presenter Linda Coffin
Linda has been a graphic designer for more than thirty years, working for the most part with small businesses and nonprofit organizations. In 2004, she founded HistoryCrafters, a business that combines her graphic design background with her love of genealogy, storytelling, and history. After serving on the APH board for five years, she became APH’s first Executive Director in January 2012.

» www.historycrafters.com


Session 5 (10:30 - noon)   Saturday, October 24, 2015

5A:  Social Media Marketing: Eight Ways to Get Started Today  
Category: Marketing & PR   Level: Basic
Social media is an ever changing beast and can seem overwhelming but with this quick breakdown you will be well on your way to promoting your business online. Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, blogs, and YouTube are all places that you can share your business and essentially advertise for free. Learn how to build a following, engage your audience, and grow your business on each platform. Learn the basics of each platform noted above, how to get started, and how to make a plan to keep going. Attendees will leave with a short and long term plan to take their business to the next level online. Followed by Q&A.
Presenter photo brady-danee-2015-conf-workshop.jpgDanee Brady
Presenter Danee Brady
Danee is a young marketing manager in Sacramento and a freelancer who specializes in web design and social media marketing. She has been heavily involved with Sacramento's Farm-to-Fork movement and manages the Farm-to-Fork Restaurant Week and Farm-to-Fork University social media pages. Since graduating Chico State with a degree in agricultural business, she has worked in the wine industry, for the Department of Food and Agriculture, and for a number of different agricultural associations all in some marketing capacity.

» www.cowboyblingdesigns.com

5B:  Share Your Knowledge: Teach Online  
Category: Class/Teach Life Story Writing   Level: General
In this interactive workshop, Linda and Dan (members of the APH Education Team) will explore the possibility and promise of online technology to expand the personal history profession. Discussion topics will include: why use online learning, what can be taught online, how online teaching and learning methods are different, synchronous and asynchronous delivery options, elements of quality presentations, video and audio considerations, and PowerPoint basics. A variety of delivery platforms will be demonstrated, and we’ll include a live “how to” session, so bring your laptop! You will leave with a better understanding of how to share your skills and knowledge with your fellow APH members.
Presenter photo darling-dan-2015-conf-workshop.jpgDan Darling
Presenter Dan Darling
Dan has worked in video production for three decades and has seen a lot of change in that time. He helps businesses, organizations, families, and individuals tell the stories they want to share with their communities or with the world, and enjoys harnessing the unique properties of video to do that. Through his company, Heartstring Video, Dan provides services in production, editing, transfer, and duplication. He is Education Services Administrator for APH.

» www.heartstringvideo.com
Presenter photo coffin-linda-2015-conf-workshop.jpgLinda Coffin
Presenter Linda Coffin
As APH's Executive Director, Linda has spent the last three years learning amazing things about online education and meeting platforms. She has used GoToMeeting, ReadyTalk, WebEx, AnyMeeting, and ICohere, sometimes as a student and sometimes as a host and teacher. This has made her aware of how wonderful online experiences can be and has strengthened her commitment to bring online experiences to APH members. She has been a graphic designer for 30 years and opened her personal history business in 2004.

» http://www.historycrafters.com/

5C:  Raising the Dead  
Category: Editing/Writing   Level: General
Most of us—and our clients—have boxes, folders, and binders filled with priceless genealogical information: ancestors’ names; dates for births, deaths, weddings, and other events; names of cities and towns; and other historical information. In this workshop, you’ll learn a variety of approaches that will turn that information into compelling stories. Patricia will review several published ancestral histories that illustrate creative and unique ways to take historical details and turn them into a tale the non-genealogist will love reading. Using actual genealogical information, you will learn and practice mining the data and supplementing it with other factual information.
Presenter photo charpentier-patricia-2015-conf-workshop.jpgPatricia Charpentier
Presenter Patricia Charpentier
Patricia, author of the multi-award winning book, Eating an Elephant: Write Your Life One Bite at a Time, teaches, writes, edits, ghostwrites, and publishes personal and family history. A popular speaker, Patricia has helped hundreds of people write the most important stories of their lives. She offers ongoing courses that utilize audio/video modules, one-on-one coaching, group Q&A calls, and more. Patricia has coauthored, edited, and published more than thirty family histories.

» www.writingyourlife.org

5D:  Guided Autobiography: Life Stories from the Inside Out  
Category: Niche Services   Level: General
Guided Autobiography (GAB), developed more than forty years ago, is a proven method for helping people access and write about deep and meaningful memories. Participants write short essays on ten major life themes and share them with others in a small group. The method helps clients stay focused by telling their life stories from the inside out, and the sharing process makes the writing gratifying and fun. In this workshop, you’ll discover the basics of GAB and learn how it can enhance your business. Cheryl, Patricia, and Joyce will show you how to set up a GAB business, including finding a venue, marketing, organizing the class, and using GAB supplies and materials.
Presenter photo svensson-cheryl-2015-conf-workshop.jpgCheryl Svensson
Presenter Cheryl Svensson
Cheryl Svensson, Ph.D., is the director for the Birren Center for Autobiographical Studies and an instructor in the Davis School of Gerontology at USC. She earned her Ph.D. in psychology from the University of Lund, Sweden. Her focus has been on small group processes and life story writing. She currently is teaching Guided Autobiography instructor training through Cisco WebEx, a live interactive online platform.

» www.guidedautobiography.com
Presenter photo hamilton-patricia-2015-conf-workshop.jpgPatricia Hamilton
Presenter Patricia Hamilton
Patricia is a fifth generation Californian with a lifelong interest in writing. She began writing and publishing books in 1982 when she opened her business, Park Place Publications. In 1994 she researched, wrote, and published Savvy The Burro, a family history, and she is currently working on her memoir. She has received numerous awards for writing, book publishing, and marketing. She is a certified facilitator for Guided Autobiography, and currently is working with individuals and organizations in the Monterey, California, area to preserve their personal and community histories.

» keepersofourculture.com
Presenter photo krieg-joyce-2015-conf-workshop.jpgJoyce Krieg
Presenter Joyce Krieg
Joyce is an Associate of Park Place Publications, a book publishing and PR firm. She holds a B.A. degree in journalism from San Jose State University and spent many years in both print and broadcast. She is a published author with an extensive background in writing, editing, and publishing. Currently Joyce is a Certified Facilitator for Guided Autobiography and is teaching GAB classes in Pacific Grove, California.

» parkplacepublications.com/joyce-krieg/