APH 2014 Annual Conference: Believe It . . . Achieve It!
The 2014 APH conference will feature twenty-five ninety-minute workshops presented in five sessions. Participants may choose to attend one workshop during each session. Though a few workshops are noted as basic (for those new to the personal history business) or intermediate (for more advanced personal historians), the majority of these presentations will be appropriate for and valuable to participants at any level of experience. The workshop category designation (Business Practices, Video Production, Marketing & Public Relations, etc.) is also listed. An asterisk (*) following the workshop title denotes that the workshop will not be recorded.
Note changes to the printed program:
- Sam Uhl is replacing Annie Payne as the presenter for the workshop, Mastering Your Community (Sunday at 10:30).
View your class list (for the primary presenter of a workshop or seminar only).
The Power of Collaboration: From Chance Encounter to Mutual Success
Category: Business Practices/Skills Level: General
This workshop will highlight how parallel businesses can create opportunities that benefit both with just a bit of “out of the box” thinking and a willingness to try new ideas. Over the past two years, entrepreneurs Cathi Nelson and Julie Morris have discovered unique ways to collaborate, and they will share their ideas about how to explore collaboration, overcome possible resistance, brainstorm ideas, and quickly gauge results. Participants will learn how to identify potential targets for collaboration and learn techniques that can be applied in many situations and with different types of businesses.
Presenter Cathi Nelson
Cathi is the founder of the Association of Personal Photo Organizers, which trains individuals to help consumers rescue and organize their film and digital photos in a way that makes it simple to share their memories, lives, and traditions. Cathi and Julie have presented this topic at numerous conferences, including RootsTech. » www.appo.org
Presenter Julie Ann Morris
Julie Ann Morris
A co-founder of two high-growth online businesses, Julie Ann has been quoted in the national press, including The New York Times
, on topics ranging from woman in business to social media marketing. Her latest startup, FotoBridge (a photo scanning service), was highlighted in the business book The Coolest Startups in America
and was awarded “Best Photo Digitizer” by New York Magazine. » www.fotobridge.com
Laugh and the World Laughs with You: Humor in Personal Histories
Category: Editing/Writing Level: Intermediate
Even for those who love to make people laugh in conversation, it is seldom easy to find that sweet spot when writing memoirs. In this workshop, you will learn how to effectively use humor in memoirs and how written humor differs from oral humor. Using techniques from improvisational acting and other methods, participants will work in small groups to learn about utilizing metaphor and simile, highlighting irony, employing hyperbole, selecting details, and integrating humor into their work. We will discuss how some of today’s hot memoir writers brought out the humor in not-so-funny situations. Expect to laugh and emerge more confident about integrating humor into your work.
Presenter Ruby Peru
An accomplished ghostwriter and improv comedy performer, Ruby has studied with Kurt Vonnegut, David Foster Wallace, William Packard, and Alan Arkin, and believes that by taking a lighthearted view of life’s ups and downs, we insulate ourselves from the tendency to let triumphs go to our heads and failures to our hearts. Her style hones in on life’s ironic and playful moments to elevate the meaning of each scene, enabling readers to laugh even when they also cry. » www.rubyperu.com
Mastering Your Community
Category: Marketing & PR Level: Intermediate
Established personal historians, sign up and learn how to build a solid reputation as your community's expert through this interactive workshop. Sam Uhl will help you discover how to employ your well-honed skills to launch simple programs, measure your current effectiveness, explore new opportunities for effortless speaking, expand your reach, focus more tightly on your market, increase your public profile, and establish your credibility as a published author without writing a book. Be prepared to master your community as the expert, go-to personal historian.
Presenter Sam Uhl
Sam Uhl is founder and personal historian of The Cheerful Word, a company whose mission is to honor, encourage, and inspire individuals and their families by preserving their legacies and connecting us across the generations. She lives and works between Cary and Hendersonville, North Carolina. » www.cheerfulword.com
Working with Military Veterans: What You Need and Don't Need to Know
Category: Niche Services Level: General
The military is a strange world where a mess shouldn’t be messy. There’s nothing petty about a petty officer, a private often has absolutely no privacy, and policing an area has nothing to do with law enforcement. To get the most out of an interview with a veteran or an active military person, you need to know a little bit about their world. And in this workshop, that’s just what you’ll learn. Through discussion and mock interviews, you’ll learn a bit about the military world and gain an understanding of military attitudes such as pride, purpose, discipline, and respect.
Presenter Joe Zentis
Joe spent five years as an officer in the United States Army, including one year as a captain in Vietnam. He has written more than 200 published personal histories, 122 of which he republished in four volumes of Lives of Quiet Inspiration
. Additionally, he is the author of more than 120 veterans’ stories published on the Avenue of 444 Flags website. He serves as communications officer for the Avenue of 444 Flags Foundation. » www.avenueofflags.com
Electronic Editing: Tools to Improve Your Writing
Category: Editing/Writing Level: General
You created a great story for your client, accomplishing all the tasks necessary to make the manuscript shine. But what about those annoying mistakes that hide in your blind spots? In this workshop, you will discover a variety of free or inexpensive software tools designed to root out typos, overused words and phrases, and redundant sentence structures, and you will learn how to use these tools to improve your writing. The workshop will include demonstrations of the various software packages, question and answer sessions, and sharing of experiences on how best to implement electronic tools into the editing process.
Presenter Patricia Charpentier
Author of the multi-award winning book, Eating an Elephant: Write Your Life One Bite at a Time
, Patricia teaches, writes, edits, ghostwrites, and publishes personal and family history. A sought-after presenter, Patricia offers both in-person and online workshops and ongoing courses as well as individual and group coaching. » www.writingyourlife.org
Working with a Book Designer
Category: Print Design Level: General
Learn how to easily and successfully collaborate with a book designer to create beautiful, professionally designed books for a variety of project types and budgets. We’ll cover a range of topics, including why you should (or shouldn’t) hire a designer, what to ask when interviewing potential designers, the ins and outs of subcontracting, how to prepare your manuscript and images, and how to get the design you envision, even if your designer doesn’t nail it on the first try. The workshop will feature five short lectures, each followed by a facilitated discussion. Participants will have the opportunity to share their experiences and ask questions.
Presenter Emily Garcia
Emily has a background in book arts, graphic design, writing, and publishing. She has been designing and producing personal history books since 2006, when she began working with her grandfather to complete his memoir of growing up in Cuba. Emily’s business, Cathemeral Press, specializes in creating heirloom-quality, illustrated personal history books, often in collaboration with other personal historians. » www.cathemeralpress.com
Tools for Walking Down Memory Lane
Category: Interview Skills Level: Advanced
Understanding how the brain stores memories and how best to retrieve them can enrich the strolls we take down memory lane with our clients. In this workshop, Mary will share what brain researchers have discovered about memory and offer suggestions, based on this research, about how to prepare clients for interviews and how to elicit memories during them. To give attendees firsthand experience retrieving memories, Mary will expose participants to five different stimuli, one for each sense. Everyone will share the memories that surface as a result and then discuss what the exercise reveals about the brain and how to incorporate such a tool with clients.
Presenter Mary Johnston
The child of a psychiatrist, Mary has always been interested in how the brain works. A retired high school English teacher and the owner of Wordworks, an editing business, and Tell Your Stories, a personal history business, Mary has found a way to couple her interest in the brain with her commitment to help people communicate through the written word. When she isn’t editing, interviewing a personal history client, or leading a writing group, she’s reading books about the brain and trying her best to remember as much as she can. » www.tell-your-stories.com/personalhistory/
Art-Full Personal Histories: Using Art to Engage Your Clients
Category: Niche Services Level: General
In this hands-on workshop, you will learn innovative, enjoyable activities related to art that will engage clients in stories and trigger memories. A range of activities and techniques will be shown, including writing prompts, color, paints, markers, photos, ephemera, and more. Some activities are particularly suited for clients in early or later stages of dementia, when getting a sense of personal stories can be difficult yet sought after and still valuable. Participants will learn how to help clients reminisce and tell their stories in creative, meaningful ways that, while not traditional, are valuable and enduring nonetheless. No previous art experience or talent is required.
Presenter Maureen McCauley
Maureen is a writer, editor, and artist with a professional background in social services advocacy. She has been trained as a facilitator of ethical/spiritual wills and has presented writing workshops related to personal stories. In her personal history work, she particularly enjoys the challenges of helping clients fill in missing pieces to create a robust, satisfying history. She is in the process of getting certified by the Alzheimer’s Association in quality care of dementia and Alzheimer’s patients. » www.lightofdaystories.com
Reality in Three Acts: Video Presentations that Pop!
Category: Video Production Level: Intermediate
In this interactive workshop, a panel of award-winning APH filmmakers will show you how to create a framework to transform any personal history narrative from an ordinary experience to one that will keep your viewers glued to the screen. Learn how to use pre-production research, a well-crafted opening, and “plot” development to enhance your story. Learn how to reorganize the chronology to create suspense and interest. Midway through the session, participants take center stage, screening their video clips for critique and discussion. Panelists will provide specific, custom feedback and a critique tailored to the storytelling issues in each clip.
Presenter Julie Miller
Julie is an award-winning producer/writer/director and owner of Life Story Media. She has more than twenty years experience creating personal and business histories for companies large and small, as well as documentaries, tributes, and legacy programs for individuals and families. Her broadcast productions have been shown at festivals and on public and cable TV. » www.lifestorymediasf.com
Presenter Jane Shafron
Jane co-founded Your Story Here LLC in 2006, a boutique documentary production company in Southern California creating bespoke personal and corporate history documentaries. Her award-winning public documentaries have screened at film festivals across the United States and Canada. Jane travels extensively for her work, including to Australia in 2013. » www.yourstoryherehome.com
Presenter Debbie Brodsky
Debbie is a three-time Emmy Award-winning producer with more than twenty years of video production and television experience. She founded DMB Pictures, a boutique video production company, in January 2006 to create documentary-style broadcast-quality video stories for families, non-profits, and small businesses. » www.dmbpictures.com
Presenter Stefani Twyford
Founder and President of Legacy Multimedia, Stefani has more than fourteen years experience designing, developing, and implementing award-winning digital media solutions for families, organizations, and companies. Before starting Legacy Multimedia, she was president of a successful Houston-based web design, e-commerce and marketing firm. » www.legacymultimedia.com
Classroom Culture: What Works and What Doesn't
Category: Class/Teach Life Story Writing Level: General
When helping people write their life stories, it’s critically important to create a classroom culture that is safe, encouraging, and inspiring. But how do you do that? How do you meet a class member where he/she is and help each individual improve his or her storytelling abilities? In this interactive workshop, using real life classroom examples, you’ll learn how to do that from a fifteen-year veteran of the adult classroom who has assisted thousands of people in writing their life stories. Find out what works and what doesn’t, how to motivate and educate, and have a great time doing it.
Presenter Patricia Charpentier
Author of the multi-award winning book, Eating an Elephant: Write Your Life One Bite at a Time
, Patricia teaches, writes, edits, ghostwrites, and publishes personal and family history. A sought-after presenter, Patricia offers in-person and online workshops and ongoing courses as well as individual and group coaching. » www.writingyourlife.org
Inbound Marketing: What is it? How do you use it? *
Category: Marketing & PR Level: Advanced
Inbound Marketing focuses on finding ways to attract potential clients by offering them something interesting, informative, and of value to pull them toward you, your business, your website, and your products. In this workshop, we will discuss various “attractive content” strategies and will address the basic challenge of marketing a personal history business: the fact that most personal historians are looking harder for potential clients than potential clients are looking for them! You will leave with an understanding of the difference between inbound and outbound marketing and why inbound marketing is less expensive, more effective and growing all the time.
Presenter Dhyan Atkinson
Dhyan is a business marketing consultant who specializes in working with personal historians. Since 2003, she has worked with more than 200 personal historians through private consulting, classes, webinars, and teleclasses. She has presented numerous highly rated workshops at previous APH conferences, teaching participants specific strategies that can be woven into a coordinated program that turns interested prospects into paying clients. » www.TheFiveEssentialSkills.com
How to Print, Bind, and Publish Books
Category: Print Publishing/Binding Level: General
In this workshop, you will learn about all aspects of book production and discover the best quality methods and materials for your projects. Fred will show samples and compare offset to digital printing, cover and text materials, cover decorating, binding styles, and more. Participants will receive take-home samples related to the various topics. Interaction is encouraged and there will be plenty of time for discussion, questions, and answers.
Presenter Fred Perrin
As general manager for Friesens, Canada’s largest printer of hardcover books, Fred helps authors, publishers, corporations, and others publish quality books. Among other projects, Fred was creative/production director and an editor for the American Idol commemorative book, Backstory and Season 9 Highlights
, and production director for school yearbooks appearing on the television series, Glee
, and in the movie, America Pie–Reunion
. He also is an award-winning author of juvenile and young adult fiction novels. » www.books.friesens.com
But Can I Make a Living?: Experienced Personal Historians Tell All
Category: Business Practices/Skills Level: Basic
You love your work, but will it pay the bills? Come explore a question on the minds of many new personal historians, not to mention experienced ones! APH Education Director Stephanie Nichols surveyed a group of members who have succeeded as full-time personal historians. What does it take to make a career of personal history? The members’ answers were generous and detailed and may surprise you. Stephanie will present the results, and a panel of experienced, self-supporting personal historians will be on hand to answer questions.
Presenter Stephanie Nichols
Stephanie has built a full-time personal history business over the past five years and realizes the value of tapping into wisdom and insights from more experienced professionals in our field. As education director on the APH board, she recognizes that classes can provide some of the education we need to become skilled personal historians, while open discussions with colleagues who have “been there and done that” provide invaluable support. » www.nicholstories.com/
Presenter Lettice Stuart
Panelist Lettice Stuart founded Portraits in Words® in 1996 following a twenty-two-year journalism career with the Times-Picayune and the New York Times. She and her company have been featured in the Wall Street Journal, Time, Newsweek, and Good Housekeeping, and she appeared on ABC World News Tonight and The Jane Pauley Show. Lettice served as president of APH for four years and was a board member for eight years. » www.portraitsinwords.com
Presenter Kathy Evans
Panelist Kathy Evans spent twenty years working in geriatrics before making a career move to personal history in 2001. Since then, she has written about thirty-five books. Suddenly becoming the family’s breadwinner in 2004 fueled her quest to get serious about her business, and she hopes her experiences will help others. » www.writeforyoustl.com
Presenter Stacy Derby
Panelist Stacy Derby, founder of Bind These Words, engages a limited number of clients each year to focus exclusively on the in-depth life story process. Stacy and her creative team weave clients’ details into visually stunning, page-turning coffee table books. » www.BindTheseWords.com
Personal Histories in Audio: A Primer
Category: Audio Technology/Editing Level: General
Working in audio format is a great way to produce personal histories, whether this is your primary service, an added value to a book project, or another tool for your tool kit. In this workshop, you will discover the joy of working in audio and learn all the basics, from preparing for and conducting the interview, to equipment needed, to step-by-step basic audio editing. Note: Gloria will use Sound Studio software on a Mac computer for editing demonstrations, but the basic info should be helpful to PC users as well.
Presenter Gloria Nussbaum
Gloria is the founder and owner of Real to Reel, recording personal stories, in Beaverton, Oregon. Since starting her business in 2001, she has worked solely in audio format because of her passion for preserving the actual voice of her storytellers. Gloria joined APH in 2001 and served as membership director on the APH Board for four years. She has presented numerous conference workshops on audio recording and has presented the orientation session at the conferences since 2010. » www.real-to-reel.org
Coaching/Coaxing the Elderly to Write
Category: Elderly/Aging Level: General
In hundreds of workshops over the past few decades, Charley Kempthorne has encouraged students aged sixty and older to write something of their life story to leave as a legacy. Older people do present some special problems—and solutions—that Charley will share and discuss. Participants will review narrative writing techniques and then write and share their own stories, learning techniques that will give them the confidence to go forward and lead a workshop in memoir writing for older people at a retirement community, senior center, or other appropriate venue.
Presenter Charley Kempthorne
Charley liked teaching the elderly so much that he became one. Now 76, he has taught workshops across much of the US and western Canada. Since 1991, he has published LifeStory
, a newsletter about writing memoir, and his book, For All Time: A Complete Guide to Writing Your Family History
, is still in print after 12,000 copies. Charley is married and has six grown children and ten grandchildren. He has lived on rural acreage he calls The LifeStory Institute since 1971. » www.thelifestoryinstitute.com
Take Your Interviews To The Next Level
Category: Interview Skills Level: General
In this hands-on, interactive workshop, you will learn the lost art of true listening and how this skill is essential for good interviewing. Arielle will discuss simple techniques and practical considerations for before, during, and after the interview and demonstrate how to really listen to bring out the best in your interview subjects. Using provided short interview questions, participants will pair up to interview each other and then share experiences for feedback from the instructor and other workshop participants. Expect to leave with more confidence in your interview skills.
Presenter Arielle Nobile
An alumna of New York University’s Tisch School of the Arts, Arielle is the award-winning producer/director and founder of Legacy Connections Films (formerly Family Legacy Productions), founded in 2005. She has completed more than one hundred legacy films, and is working on many more. In 2012, she received a Hugo Television Award for the Boulder, Colorado, cable television program she produced and directed, Belonging in Boulder
. She was formerly on the faculty at the Second City Training Center in Chicago. » www.legacyconnectionsfilms.com
Fabulous Photo Books: Tips to Create a Photo Book with BLURB
Category: Niche Services Level: General
Yesterday’s photographs are stored in a shoebox or in yellowing photo albums. Today’s photographs are stored in a computer folder, on a flash drive, or inside a cell phone. Photo books are the definitive and economical way to enhance, display, share, and preserve your family photos. In this fun, interactive workshop, you will learn how to create a photo book from start to finish, using the print-on-demand technology of BLURB, adding text so that the stories behind the photos are never forgotten. We will touch on scanning and using PhotoShop magic and you will leave the workshop ready to create your own fabulous photo books.
Presenter Steve Cranford
Steve is the owner of Pixilated, a video production and book publishing company with a storefront office in New Melle, Missouri. He studied film production at SIU in Carbondale, Illinois, and acquired a bachelor’s degree in psychology from Webster University. His list of video clients include IBM, Boeing, Dance St. Louis, YMCA St. Charles, St. Louis Genealogical Society, St. Charles Historical Society, and more. Today, he works mainly with local families to capture, enhance, highlight, and preserve their family memories. » www.Pixilated.net
Writing Through Grief
Category: Editing/Writing Level: General
For a personal historian, looking back involves more than just capturing your client's slippery memory on the page. What are a writer’s tools for bringing emotionally difficult material to the page, moving through trauma to create powerful work? In this workshop, Jessica will lead a facilitated, craft-focused discussion of our writing. Participants will discuss examples from classic memoir and generate new material from writing prompts and short exercises as well as discussions in the workshop. Plenty of time will be given for questions and answers.
Presenter Jessica Handler
Jessica is the author of Braving the Fire: A Guide to Writing About Grief and Loss
. Her first book, Invisible Sisters: A Memoir
, is one of the “Twenty-Five Books All Georgians Should Read.” Her nonfiction has appeared on NPR, in Tin House
, Drunken Boat
, The Washington Post
, and More
magazine. Honors include residencies at the Josef and Anni Albers Foundation, a 2010 Emerging Writer Fellowship from The Writers Center, the 2009 Peter Taylor Nonfiction Fellowship, and special mention for a 2008 Pushcart Prize. » www.jessicahandler.com
The Video Smorgasbord
Category: Video Technology/Editing Level: General
With dizzying advances in information technology in recent years, what goes into making and preserving a video has changed dramatically. Many options are now available, and in this workshop we’ll explore the relative merits of each and discuss how to creatively leverage these technologies to enhance our clients’ stories. We will look at what’s available now, from “traditional” DVD formats to cloud-based video storage, video for tablets, talking slideshows, hybrid print/video projects, and archival considerations and discuss how each can be acquired, edited, processed, output, and preserved.
Presenter Dan Darling
For the past three decades, Dan has witnessed and embraced the evolution of video technology. He enjoys exploring the possibilities of video storytelling through his company, Heartstring Video, in New Hampshire. He holds a BA in Theater Arts and an MFA in Radio/TV/Film. A proud member of APH since 2011, he is also currently serving as the APH Education Services Administrator. » www.heartstringvideo.com
Take Charge Running Your Business
Category: Business Practices/Skills Level: Intermediate
In this workshop, participants will explore techniques to ensure that time spent on daily business activities is time well spent. You will learn about setting goals that can be accomplished, networking that will add value, and marketing that will be noticed. A long time successful business owner, Barb will share her experiences and provide a flexible framing technique that can be adapted for all aspects of running any type of personal history business. Participants will be encouraged to share tips and tricks to add to the framework of the session.
Presenter Barb Cagley
For fifteen years, Barb owned a $1 million marketing firm where she built strategic marketing plans and websites based on in-depth interviews with clients. This experience was invaluable in creating her new personal history company, Stories Worth Retelling, which captures people’s stories using video. Barb has conducted numerous presentations on aspects of running a business, and is a past president of the Cleveland Chapter of the National Association of Women Business Owners. » www.storiesworthretelling.com
Show & Tell It: Promote Yourself & APH
Category: Marketing & PR Level: General
Personal History Show & Tells are fast becoming the hot new events, and in this workshop you will learn how to promote and build credibility within your community through this fun, object-oriented storytelling event. Martie will talk about how she started these events in New York City almost two years ago. She and co-presenters Sam, Deborah, and Debbie will share case studies and what they have learned from these events. Together, participants will brainstorm about how we can improve these events and use them to grow our businesses and promote personal histories and APH.
Presenter Martie McNabb
Martie is founder of Memories Out of the Box and Show & Tell in New York. She creates visual narratives of the lives of individuals, families, and organizations in book form and via multimedia displays. She offers her clients peace of mind, joy, reflection, appreciation, understanding, and healing through the preservation of their photos and stories. » www.memoriesoutofthebox.com
Presenter Rhonda Kalwarf
Presenter Rhonda Kalkwarf, founder of My Story Saved, believes there are no ordinary lives and everyone has a story to tell. When she interviewed a family member about her life story for an academic project, she realized how significant the experience was for the entire family, including the person who was interviewed. She decided then to leave the corporate world and commit to helping people capture their life stories. » www.mystorysaved.com
Presenter Deborah Perham
Deborah spent thirty-two years as the owner of a court reporting business before she founded her company, A Lifetime Legacy, to help connect generations and preserve memories. Her interest in saving stories dates back to childhood, when she helped her grandmother preserve her stories after her possessions were lost in a flood. » www.ALifetimeLegacy.com
Presenter Susan Hessel
Sue calls her business Lessons from Life because she believes we all can learn from the stories we remember and tell. She eagerly embraced the Show & Tell concept; she has been holding successful monthly gatherings and recently created a Show & Tell event for a Storytelling Festival in her home town of La Crosse, Wisconsin. Sue creates individual, family, and corporate histories and writes unique obituaries. » www.lessonsfromlife.com
Not Just the Facts, Ma'am: Storytelling Through Genealogy Research
Category: Genealogy/Family Tree Level: Intermediate
Genealogy research doesn’t come naturally to personal historians. It seems too cut-and-dried, too left-brained, too focused on data. In fact, genealogy research can greatly enhance a narrator’s stories by providing context and detail. Using actual case studies, this workshop will demonstrate how a little bit of genealogy research can add life, background, motivation, and history to a manuscript or videobiography. Participants will learn what genealogy research is, and what it isn’t, and leave with a broader understanding of how genealogy can be applied to a variety of projects
Presenter Linda Coffin
Former board member and now APH Executive Director, Linda founded HistoryCrafters in 2004, enabling her to combine a professional graphic design background with a deep love for genealogy, storytelling, and history. She is a member of the Association of Professional Genealogists, the National Genealogical Society, and both the Minnesota and Wisconsin genealogical societies. She gives frequent presentations to those groups on the subject of how to add narrative stories to genealogy research, just the reverse of today’s workshop. » www.historycrafters.com
Public Speaking Secrets: Conquer Your Fears
Category: Public Speaking Level: General
Does your mouth dry up and your heart quake when faced with the prospect of public speaking? Group presentations are one of the most efficient and successful ways to market your services to prospects, and in this workshop, you will learn how to calm your fears and present yourself professionally. Jana will discuss content ideas for engaging your audience and putting the focus on them, strategies for creating interactive exercises, and mental exercises and tips for how to put fear to work in your favor! Participants will practice tried and true stress-relief exercises.
Presenter Jana Bourne
Jana is proof that introverts can speak successfully and not only live to tell about it, but actually enjoy it. She has found public speaking to groups of people interested in preserving their family history and telling their personal stories to be one of the most effective marketing tools in her business, Electra Copy. She has an MFA in creative writing, has taught college level classes in memoir writing, and given numerous presentations on writing memoir and personal and family history. » www.electrastories.com
Discovering the Titanic: Preserving the Legacy
Category: Archive/Preservation Level: Basic
In this workshop, you will learn how to implement best practices for preserving legacy materials (photographs, film, documents). Using case studies, including digitizing footage of the Titanic from its discovery in 1985, Taylor will demonstrate proven methodology for archiving, preserving and repurposing historical collections. In this interactive session, you will gain technological insight through observation of cutting-edge underwater cinematography techniques, split-screen demonstrations of before/after SD to broadcast-quality HD. Preservation standards for inspecting, cataloging, digitizing, and documenting metadata and preparing collections for cold storage will be discussed.
Presenter Taylor Whitney
President and founder of Preserving The Past, LLC, Taylor worked in film preservation for several years before expanding her knowledge base to include photographic preservation by earning an MA in Photographic Preservation and Collections Management. Organizing, archiving, preserving, cold storage, and documenting stories behind the images are a few of the many services her company offers. A member of APH since 1998, Taylor has offices in Los Angeles, California, and Rochester, New York, with clients worldwide. » www.preservethepast.com
Print on Demand: Your EZ Guide to Online Publishing *
Category: Print Publishing/Binding Level: General
In this workshop, participants will learn about a variety of online book publishing sites and explore what each has to offer regarding ease of design, quality of product, cost, pitfalls, and additional services such as distribution. You will handle sample books from each site and become comfortable with finding online publishers for your books, gaining knowledge about what to look for, terminology, and the right questions to ask. Ultimately, this workshop will show you how to be more competitive and how to save your time and your clients’ money while creating a product you are proud of.
Presenter Deborah Wilbrink
Deborah is writer, editor, and publisher for her business, Perfect Memoirs. She learned online publishing in the crucible of demand in a quest to offer clients the best product. For more than twenty years, she has written and published features, news, and advertising as a freelancer. She is an active public speaker to independent retirement communities, a blogger, workshop teacher, and regular columnist about senior memoir writers in Mature Lifestyles of Tennessee
. » www.perfectmemoirs.com